Royal introduction and focus on Danish cycling passion at the presentation of the Tour de France 2022
On Thursday October 14th, A.S.O. will present the route of Tour de France 2022 for the press in Paris. At the presentation, Denmark and the Danish passion for cycling will be in focus. HRH The Crown Prince of Denmark will give a speech and the Danish partners behind the Grand Depart will show a new video displaying Denmark as a cycling nation and destination.
The mayors of the five Danish start and finish towns, the Danish Minister for Industry, Business and Financial Affairs Simon Kollerup, and HRH The Crown Prince will be present when race director Christian Prudhomme presents the 21 stages of next year's Tour de France at the Palais de Congrès in Paris. The presentation will especially focus on Denmark and the Danish cycling culture as Denmark will host the Grand Depart.
The Confederation of Danish Industry in collaboration with VisitDenmark, and Food Nation, will also promote Danish companies in the House of Denmark in Paris on the same day as the Tour presentation.
The promotion in the House of Denmark will focus on how a healthy lifestyle, food, and gastronomy are closely linked to the approach we have in Denmark. A link that also ties to cycling and sustainability. The participating companies will present their solutions and products to stakeholders and invited V.I.P.s, such as HRH The Crown Prince, the Danish Minister for Industry, Business and Financial Affairs Simon Kollerup, mayors, Sport Event Denmark, and sponsors.
Program
|
Time |
Place |
Activity |
|
10.30 |
Palais des Congrès |
Opening and guests find their seats |
|
11.30 |
Palais des Congrès |
Route presentation
|
|
13.30 |
Palais des Congrès |
Mixed zone press and interviews |
|
14.00 |
Maison du Danemark |
Reception for the Danish tour stake-holders. Host: The Danish Tour Secretariat |
|
15.30-20.00 |
Maison du Danemark |
Business promotion for Danish companies with the participation of HRH The Crown Prince, the Danish Minister for Industry, Business and Financial Affairs Simon Kollerup, Sport Event Denmark and sponsors |
Contact
- Press accreditation for the route presentation in Paris: https://registering.aso.fr/
- Lord Mayor and Chairman of the Board, Lars Weiss and Alex Pedersen. Contact: press officer in the Tour Secretariat, Simon Kærup cell +45 24926298, email EL1U@kk.dk
- Danish Minister for Industry, Business and Financial Affairs, Simon Kollerup. Contact press adviser Camilla Christensen Weigel, cell +45 91337097, email. cachwe@em.dk
- HRH The Crown Prince. Contact communications officer Oliver Jøhnk Boel, cell +45 33402514, email. ojb@kongehuset.dk
- The Danish Embassy in France. Contact press coordinator Rebecca Helewa Graversen, + 33 663160565, mail: rebgra@um.dk
- The Confederation of Danish Industry. Contact consultant Emil Stub, cell + 45 3117 0898, mail: emns@DI.DK
- Visit Denmark. Contact PR & Press Manager, Anna Orlando, +39 351 0617782, mail. aor@visitdenmark.com
- Sport Event Denmark. Contact senior communication manager, Eline Andersen. Cell +45 51225385, mail, ea@sporteventdenmark.com
- For photos and video after the presentation. Contact: press officer in the Tour Secretariat, Simon Kærup cell +45 24926298, email EL1U@kk.dk
FACTS
- Grand Départ Copenhagen Denmark takes place from the 1st to the 3rd July 2022. 1. stage is a 13 km individual time trial in Copenhagen. 2. stage features 199 km through painteresque landscapes from Roskilde – Nyborg. 3. stage is a 182 km stage from Vejle – Sønderborg, which starts in hilly terrain before the route takes the riders to southern Denmark. Read all about the Danish stages here: https://letourcph.dk/en/stages
- Follow the latest news and all information about the Tour de France in Denmark on the website www.letourcph.dk and on social media: @letourdk on Facebook, Twitter, and Instagram
Poster
- ASO will reveal the official Tour de France 2022 poster. Based on the Danish hosting of Grand Départ, a poster competition was announced in April, inviting Danish graphic designers and passionate amateurs to submit bids for this year's poster.
Womens Tour de France
- ASO Race director Christian Prudhomme will present a women’s version of the Tour de France – Les Tour Femmes. It will be the first time since 1989 that ASO will stage a women’s version of the Tour de France.
Business promotion in the House of Denmark
- The Confederation of Danish Industry in collaboration with VisitDenmark, and Food Nation, will promote Danish companies in the House of Denmark in Paris on the same day as the Tour presentation.
- In addition to dialogue and networking between the companies and the invited stakeholders, the business promotion offers other exciting elements, including:
o Panel discussion between Copenhagen's city architects, Camilla Van Deurs, and David Belliard, Paris' mayor for the transformation of public spaces and mobility.
o Gastronomic staging of how cycling is a central part of Danes' everyday life. The ‘Cycling Chef,’ will create a unique dining experience where Danish gastronomy, sustainability, and the joy of food are linked to cycling.
